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Meowchi

Brand Site2026Design & development

Meowchi's home page, the wordmark set in a heavy green serif next to a hand-painted Siamese cat drawn as a round mochi.The Mochi Family section, introducing the three characters on their own cards: Poppy the idol, Chat the rogue and Zoro the stoic, each with a breed, a flavour and a season.Meowchi's origin story, opening on the line "Born from cravings, creativity, and a fluffy not-a-cat" above a drop-capped first paragraph.

Meowchi is a small-batch mochi brand built around three illustrated cat characters. A generic product page would have flattened all of that, so I designed and built a site that introduces the brand, its characters and its products, with custom illustration, themed flavour presentation and playful motion throughout. Character reveals, flavour cards and every small interaction in between were drawn by hand instead of pulled from a template. It is the one project here that is brand-led, not systems-led.